Nabisco claims it’s more like real fat than the others. In other words the reduced-calorie product re-creates the texture of fat and has a better, as they say in the lab, “mouth feel.”
Hundreds of millions of dollars later, Procter & Gamble is still trying to get the Feds to approve its fake fat, which it hopes to use in fried foods such as potato chips. But it had better hurry – Olestra’s patents are running out.
Earlier this year, NutraSweet gave up on its version of ice cream called Simple Pleasures. Lousy mouth feel? Perhaps, but the fake stuff is still used in cheese and mayonnaise.
Developed by scientists at Brandeis University, Appetize cuts saturated fat in vegetable oil by 50 percent. Look for it in french fries, margarine and ice cream sometime next year.
title: “Fat Free Or Fat Chance " ShowToc: true date: “2023-01-10” author: “Joyce Goldbeck”
Nabisco claims it’s more like real fat than the others. In other words the reduced-calorie product re-creates the texture of fat and has a better, as they say in the lab, “mouth feel.”
Hundreds of millions of dollars later, Procter & Gamble is still trying to get the Feds to approve its fake fat, which it hopes to use in fried foods such as potato chips. But it had better hurry – Olestra’s patents are running out.
Earlier this year, NutraSweet gave up on its version of ice cream called Simple Pleasures. Lousy mouth feel? Perhaps, but the fake stuff is still used in cheese and mayonnaise.
Developed by scientists at Brandeis University, Appetize cuts saturated fat in vegetable oil by 50 percent. Look for it in french fries, margarine and ice cream sometime next year.
